Online Reputation Management has become a very important factor for small-medium businesses over the past few years. The explosive growth of online complaint and review sites has made it inevitable that your business will get some type of online review or feedback. There are many ways to safeguard your online reputation and it is very important that you take steps to keep your online reputation clean with reputation management tactics.
Here are a few reputation management tips that your business should follow:
These tips are provided by Reputation Armor
- Register all your web assets (Domains) Go to GoDaddy.com or Moniker.com and buy (Register) YourName.com, .net, .org, .info, and others. These domains can act as filler space on search engine to help keep negative reviews from reaching page 1-2.
- Create free accounts and blogs online. You can create free accounts on sites like WordPress and BlogSpot, this will allow you to make a site like YourCompany.BlogSpot.com and you can add content about your business or products. There are dozens of places you can do this, just search for “Free Blogs” on Google.
- Get Social! Use social media sites like Linkedin and YouTube - Create accounts on all social media sites you can and add content to them.
- Hire bloggers to help you. You can pay bloggers to post an article about your company online and these articles can link to your other web assets to help them rank higher and sometimes the bloggers article will rank very high itself. Try finding a blog posting service to help you.
- Do not post replies or file rebuttals to your online complaints. The comments YOU leave can create a dialog and even a heated online chat session that is visible to everyone, and comments on complaints make the complaint links rank higher on Google and other search engines.
- Create online press releases about your business and distribute them to online press release sites (free ones and paid ones) like PRWeb.com.
- Use images on Flikr and Videos on YouTube and other images/video sharing sites.
- Use Twitter (Even If You Hate It) and obtain followers from a Twitter follower service. Also use facebook pages and get “like”.
- Call your local papers and news services and try to get a small story about your business printed. This article will hit their website and will almost always outrank negative links. News sites have a very strong appeal to Google and other search engines.
- Finally: Address customer complaints fast and accurately to keep them from going online to complain about you. It is not always possible t make everyone happy when money is involved; try your best to make them happy when they complain. Set up a system for handling customer complaints.
- Hire a reputation management company like ReputationArmor.com to help you with tougher issues concerning your online reputation. Reputation firms like Reputation Armor can help you remove and hide negative information and bad reviews about you name or business.
These Reputation Management tips will help you create a strong online presence that will help you control what Google ranks on the fist couple of pages about you. Reputation Armor / ReputationArmor.com is an online reputation management firm that can help you with all types of reputation management needs. Contact Reputation Armor at 888-358-2766