One major issue that you will face while optimizing your website is the conversion optimization. This is because of the fact that just search engine optimization or SEO is not enough to get the require sales that you are looking for if your business model is online sales. And for this you will need that extra step to get the prospective visitors to your website into a customer of yours.
The first step moving towards the goal of better sales or conversion is to have your own website and the process which is involved here is conversion marketing and the first step that is involved with this is to have your website have a proper design to make a good first impression of your visitors. This will ensure that the visitor to your website sticks for some time around to look through what is so special about it. And here is where your conversion optimization should work and let the prospective customer to buy your product or service through the proper optimization.
You can either do the process of conversion marketing or optimization yourself if you have enough time at hand or else you can outsource it to a specialist who can do this at a much cheaper rate than you can imagine.